About Me

Fashion writer turned human geographer.

After studying fashion for five years, I somehow stumbled into the geography department at the University of Southampton as a PhD researcher in social/retail geography. When I split my time correctly, by day I am interested in parenting, second-hand consumption and social capital and by night I write about fashion, ethical clothing and sustainability.

This blog started as an ethical fashion blog two years ago and has since broadened in focus to cover all areas of sustainability, green economics, consumption, PhD life and events I’ve attended.

A proud new home owner, yoga lover and teapot collector, I’m on a mission to change the way we shop.

Feel free to get in touch! And follow me on twitter @emswaight

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