About Me

EmmaProfile_Geog copy sepia

I am currently a tutor on the MA Design Management programme at Winchester School of Art, UK, where I contribute to the design modules and supervise dissertation students. From January to June 2017 I was Associate Lecturer in Sociology at the University of Winchester where I convened the modules ‘Consumption, Culture and Fashion’, and ‘Globalisation, Beauty and the Media’. I regularly give guest lectures on ethical/sustainable fashion to fashion students, for example at the University of Winchester, Southampton Solent University and Istituto Marangoni, London.

As an academic I have a multidisciplinary background in fashion and human geography. The key thread pulling these disciplines together is a passionate interest in consumption and identity, which has shifted over time from a retail and design perspective to a sociological perspective centred on the role of materiality and consumption in everyday life. In my research I have explored this through various avenues, including ethical and sustainable fashion, motherly consumption, and the consumption practices of older consumers. Theoretically, I am inspired by work around posthumanism and new materialisms, both of which seek to de-centre the human subject as an ontological focus. I’m also a big fan of Bourdieu.

I was a prolific blogger for a number of years, mostly writing about ethical fashion, sustainability, and related topics for myself, another website I used to own, Oxfam Fashion, and other clients. My personal blog and a related ethical shopping directory is still available on my website but I don’t update it as often. I’ve been featured in the Guardian, on local BBC radio, on the M&S blog and in Veggie magazine. As a freelance copywriter I worked with a range of clients (not just on ethical fashion), most recently working for a large travel website and helping to launch Loom Tree. I’m available for writing and communications consultancy; please get in touch for more details.

Contact: emmawaight @ hotmail.co.uk
Twitter: @Emswaight
Papers available on Academia.edu

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