About Me

EmmaProfile_Geog copy sepia

I am a Senior Lecturer in the School of Art and Design at Coventry University and Visiting Lecturer at the University of Southampton. At Coventry I oversee the MA Design Management programme and teach on the CMI accredited multi-disciplinary leadership and consultancy module. I was previously a Lecturer in Sociology at the University of Winchester where I convened the modules ‘Consumption, Culture and Fashion’, and ‘Globalisation, Beauty and the Media’, and Lecturer in Design at Winchester School of Art.

As an academic I have a multidisciplinary background in design and human geography. The connecting thread is my interest in user-centred enquiry for design and service evaluation. In my research I have explored this through various avenues, including ethical and sustainable fashion, parenting cultures, and design for ageing. Theoretically, I am inspired by work around posthumanism and new materialisms, both of which seek to de-centre the human subject as an ontological focus. My current research explores the role of digital technology (e.g. baby monitors) in parents’ experiences of infant care.

I was a prolific blogger for a number of years, mostly writing about ethical fashion, sustainability, and related topics for myself, another website I used to own, Oxfam Fashion, and other clients. My personal blog and a related ethical shopping directory is still available on my website but I don’t update it as often. I’ve been featured in the Guardian, on local BBC radio, on the M&S blog and in Veggie magazine. As a freelance copywriter I worked with a range of clients (not just on ethical fashion), most recently working for a large travel website and helping to launch Loom Tree.

Contact: emmawaight @ hotmail.co.uk
Twitter: @Emswaight
Papers available on Academia.edu

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