Subscription boxes are definitely hot right now. It’s not unusual to have a regular veg box delivered to your door, but you can also get monthly deliveries of tea, razors and socks. These aren’t particularly fun things though are they? (although I do love tea and socks).
I had a very nice delivery recently, a small box of ethical goodies from This Good Box. This Good Box makes it easy to discover fantastic ethical or natural products as you sign up to have a small selection posted to you (or a friend) every month. You can also buy individual boxes without subscribing, and each month is focused on a theme.
May = CREATE. And this was the box I received recently through my letter box.
The box exceeded my expectations – at first I wasn’t sure whether a regular supply of more ‘stuff’ sat comfortably with the slow consumption cause but looking through the contents I soon realised it offered so much more than just stuff. Founder, Lianne Howard-Dace, wanted to encourage the contents to be shared. As part of my ‘Create’ box I had some yummy Fairtrade organic chocolate from Chocolate and Love, a natural cuticle butter by Filbert of Dorset, a felt brooch making set, Sarah Corbett’s ‘A Little Book of Craftivism’ (worth checking out) and fabric pens to decorate my own plain bag. A note inside provides suggestions of ways to share the contents and spread the word, by sharing the chocolate with someone I haven’t spoken to before, or making the brooch to pass to a friend. At the moment it’s aimed at women but they hope to launch a men’s box in the future.
I hadn’t heard about the chocolate company before, so it’s a great way to promote small brands and ethical products. Keen to speak to Lianne about This Good Box, she happily answered my eager questions (and offered an exclusive discount code, see the end of the post!) –
1. Where did the idea for This Good Box come from?
It came from something in my own life really. I wanted to live in a better way and learn where to find great ethical products – at the same time I was enjoying receiving several subscription boxes and had the idea to bring the two things together. I just had to see if anyone else would want to buy it as well and it looks like they do!
2. How do you source the products each month?
Sometimes I’ll think of a useful item that works for the month’s theme and set out to find an ethical version which is easier with some products than others! Other times I’ll discover a brand and know I need to get it in the box or a social enterprise might contact me and we’ll see how they might fit with future boxes. Everything has to be able to fit through the letterbox as well so it’s a big challenge but one of my favourite parts of running This Good Box.
3. The box offers ideas of ways to share it’s contents, why do you think this is important?
From the offset I wanted a random acts of kindness vibe to run through what we’re doing and the products are so shareable it really lends itself to that. I can be quite introverted by nature but I really believe that connectivity with the people around us is so important; we can’t solve the problems facing our world without each other. Community is really important in my life so I want to find little ways for people to build a sense of it in their own lives. Sometimes getting out of our comfort zone is incredibly rewarding!
*DISCOUNT* This Good Box have kindly offered a promo code for any readers of my blog to get £10 off your first box. Use EMMAGOODBOX1 to get £10 off a one-off purchase and EMMAGOODBOX to get £10 off any subscription plan. That equates to a box of ethical goodies for just £7.50 + P&P! Get yours from www.thisgoodbox.co.uk