Elephant Branded, run by uni friends James and Tim, is an accessories brand fronting a beautiful story. Put simply, for every ethically made, recycled bag or similar product they give one school bag and kit to a child in Africa or Asia. James set up Elephant Branded when, after working in these continents, he was shocked by the basic lack of school equipment available to children and wanted to make a positive difference.
Elephant Branded joins a new breed of ethical fashion enterprise who strive not just to neutralise the detrimental effects of the fashion industry, but whose existence actually has a positive effect. They pay a fair, competitive wage to local villagers who make the products from locally sourced, recycled materials and then sell them to the likes of us (at a very reasonable price!).
Featured by the BBC, Glamour magazine and The Sunday Times, Elephant Branded currently create covetable bags, laptop cases, iPad cases and wallets. Their big break came when John Lewis started selling their wares. I love the large Clipper bag (£45), a roomy holdall style bag perfect for travelling, the gym or the beach. It is hand-crafted from recycled cement bags by villagers in Cambodia and of course, for every one sold Elephant Branded delivers a school kit to a child in Africa or Asia. Whilst the clutch purse, £18, makes a great gift