My new website Ethical High Street has launched! I came up with the idea some months ago for an easily accessible online resource which helps your average shopper navigate the British high street more ethically. I felt that other resources are often aimed at heavily engaged consumers and can be quite hard on the high street chain stores when the fact of the matter is that 99% of shoppers use them and aren’t going to actively seek out ethical brands online. So Ethical High Street actively promotes the high street and all of the shops you’ll find there – chain stores, department stores, indies and charity shops by highlighting the more ethical or sustainable options. Rather than trying to find the worst in brands, we try to show the best. It’s all about compromise.
Ethical High Street will be a slow burner. I have other things on at the moment, like my PhD but I do have various ideas for growing it in the future. So up on the site already we have:
Myself talking about the history of modern shopping and how the way we consume has changed over the decades.
Wendy from Moral Fibres provides some great tips on shopping ethically on the high street.
Didi from Sublow Clothing talks about starting her own sustainable fashion brand.
Stephanie asks how your sportswear shapes up and reviews the brand Howies.
I talk about food co-operatives, the return from e-commerce to bricks-and-mortar stores, and more! Coming up I will be looking into Clarks shoes, People Tree, charity Christmas cards and ethical Christmas decorations.