Liv is a small clothing brand with big ideas. They believe that fashion can be beautiful and ethical, thinking clearly evident in their products. Liv first launched in 2005 with the belief that by building an ethical and sustainable business they could go some way to making a positive impact on the world. Liv produces women’s wear, scrumptious baby items, bed linen and bath towels.
Made in both the UK, and through fair trade projects in India, the clothes are designed to last with sustainability at the heart. Liv Brand Director, Dawn Foxall, has travelled extensively throughout the supply chain, visiting the cotton growers in India to see where the fibre grows, following it through right up until the point that the product is boxed and shipped to the UK. Whilst it’s clear that so many retailers have lost track of their supply chains, the ethically conscious consumer can put their trust in Liv. The brand has even topped the latest High Street Fashion Table in the Good Shopping Guide with a perfect score of 100%.
All of the cotton used in Liv products is 100% organically produced and as a Fairtrade Foundation licensee they proudly use the Fairtrade Foundation Mark to identify all of their licensed products. They also use beautiful, soft organic fine merino wool. This yarn has been sourced from South Africa where the breed has developed naturally over 50 years and has bred out the need for mulesing to eradicate ‘fly-strike’.
The classically designed Fern top (pictured) is made in the UK using organic and fair trade cotton. Embossed with a delicate leaf pattern it could be dressed up or down, worn at work or teamed with jeans, a great spring staple (£55). The cable knit, sleeved Marine top (£60) is equally elegant and available in cream, navy or jet black. As a supporter of British manufacturing, Liv have also been working with a UK based company who create innovative seam free garments.
Finally, you get to see me modelling the Island top (£55). A nod to the 80s and sports inspired style I can’t begin to describe how lovely this is to wear, as well of course as being super stylish. Again made using 100% organic and fairly traded cotton, the knit is the perfect weight – light enough to wear through summer, yet heavy enough to keep its shape and drape. Beautifully soft against the skin, I can see myself wearing mine both to the office, teamed with tailored trousers and open toed sandals, and to lounge around the house with jersey harems.