I love trees, and I like fashion, so I love the story behind MAKEoneGOOD. MAKEoneGOOD is a new brand, launched by two graduates. They wanted to create a business which provides a product people really want to buy, whilst making a positive difference to the world. The team describe it as
“a platform and brand that offers trendy and fashionable product to the general public, but at the same time, gives the possibility to every customer to MAKE even ONE small contribution for the greater GOOD.”
For every product sold, MAKEoneGOOD plant 20 trees through WeForest – a worldwide foundation that plants trees all over the world. They call it PLANTEES. They just sell t-shirts at the moment, but they are pretty bold t-shirts. This is certainly not an ethical brand that anyone could describe as hippie; rather, their designs are modern and colourful with an urban/street flavour.
The t-shirts are 100% made in UK by a technology called ‘sublimation printing’. The water-based ink is environmentally friendly and the designs themselves are in astonishing high resolution. This form of printing helps the bright colours remain intact after washing. The care labels are printed on the inside of the garment, to avoid those awkward labels. Finally, the packaging that they use is made from recycled paper.
The tees are unisex and feature everything from pop art to religious imagery. They sell for £49, but you can currently grab a bargain on their website with some t-shirts on sale at £36.99. These tees are the perfect gift because they have a story attached – something for the recipient and something to give back to the planet. Furthermore, because they are unfitted t-shirts it is easy to get someone the right size.
My favourite is the Flowers tee!