GEOBARs have been around for 15 years so it’s likely you’ve happily munched your way through them before. Tasty, wholesome and made with Fairtrade ingredients, they offer triple whammy goodness. Produced by Traidcraft, GEOBAR was the first product made from several Fairtrade ingredients to be certified with the Fairtrade Mark in 1999. To date they have sold over 200 million bars, working in partnership with, and supporting, farmers from Ghana to Guatemala.
To coincide with Fairtrade Fortnight last February, Traidcraft launched a range of new and improved cereal bars using the very first yields of Fairtrade rice from Myanmar. The bars are less sweet than they were before and come in three new flavours; wild apricot, mixed berries and chocolate. Having taste tested them all I can say that mixed berries is my fave. The natural fruit flavours make the wild apricot and mixed berry bars taste much sweeter than the chocolate, which only has a mild cocoa flavour.
Fairtrade honey is a vital ingredient that goes into every Chewy and Crunchy Granola GEOBAR. The honey comes from co-operatives in Chile and Guatemala. In Guatemala the number of beekeepers has risen from 22 to 132 in 15 years, supporting around 660 people. The more GEOBARS sold, the more honey that will be needed, creating more happy farmers and happy bees.