Book Chapter Published – Intimacies, Critical Consumption and Diverse Economies

book consumption

Edited by Emma Casey (Senior Lecturer Sociology at Kingston) and Yvette Taylor (Professor at Strathclyde), Intimacies, Critical Consumption and Diverse Economies explores the importance of consumption in shaping the intimacies of everyday life. With contributions from ten academics spanning sociology, anthropology and human geography, this volume develops debates surrounding the emotional and material labour involved in producing domestic and intimate spaces. It builds on previous volumes focused on everyday and gendered consumption including Jackson and Moore’s (1995) The Politics of Domestic Consumption and Casey and Martens’ (2007) Gender and Consumption – both key texts adopted during my PhD.

The edited book came about after a BSA Families and Relationships Study Day in early 2013, convened by the editors. It represented a key point in acknowledging the role of material culture in providing a sociological understanding of everyday life, at a particular point in time following worldwide economic austerity. I presented some findings from my PhD research at the event which led to an invited chapter in the resulting volume. The book was published at the end of 2015 and a launch event held at the University of Strathclyde, Glasgow on 29th January 2016. It was the weekend of storm Gertrude which made it rather more eventful!

The volume is in three parts:

Expanding the Field: Conceptualising Intimate Consumption
‘Sticky’ and Shifting Sites of Intimate Consumption
The Intimate Social Life of Commodities

Individual contributions include Julie Seymour’s look at the use of space and practices of display in commercial family homes (i.e. family run pubs and hotels), Sarah Wilson’s account of the significance of material objects in constructing a sense of belonging for young people in care and Rachel Hurdley’s investigation of making home in the workplace.

My own chapter considers the practices appropriated by middle-class mothers in negotiating the perceived risks inherent in consuming second-hand baby clothes, toys and equipment. Here is the full abstract:

Focusing on the mother as consumer as well as carer, this chapter considers mothers’ co-consuming practices related to used/second-hand baby goods purchased at nearly new sales. Citing second-hand consumption as an intimate and risky practice, the material negotiations and risk reduction strategies practiced by middle-class mothers as they engage in consuming second-hand baby items are discussed. Thirty mothers were interviewed, with the narrative of risk focused on two main themes: hygiene and safety. Concerns over hygiene were particularly prevalent when consuming textiles that were seen to harbour traces of the previous other or dirt that may contaminate the ‘pure’ child. Whilst practices of divestment and cleanliness in the home were not necessarily normalised (but were influenced by social factors) the second theme, that of safety, was heavily structured by social conventions and recognised guidelines and offered less scope for subjective mediation.

Waight, E. (2015) ‘Buying for Baby: How middle-class mothers negotiate risk with second-hand goods’ in E. Casey and Taylor, Y. (ed.) Intimacies, Critical Consumption and Diverse Economies, Palgrave Macmillian, London, pp.197-215.

I fully recommend the book for anyone interested in material culture, consumption, everyday life and relationships.

feet-baby

Post to Twitter

Posted in Life | Tagged , , , , , | Leave a comment

New Tastier GEOBARs with Myanmar Fairtrade Rice

GEOBAR Fairtrade
GEOBARs have been around for 15 years so it’s likely you’ve happily munched your way through them before. Tasty, wholesome and made with Fairtrade ingredients, they offer triple whammy goodness. Produced by Traidcraft, GEOBAR was the first product made from several Fairtrade ingredients to be certified with the Fairtrade Mark in 1999. To date they have sold over 200 million bars, working in partnership with, and supporting, farmers from Ghana to Guatemala.

To coincide with Fairtrade Fortnight last February, Traidcraft launched a range of new and improved cereal bars using the very first yields of Fairtrade rice from Myanmar. The bars are less sweet than they were before and come in three new flavours; wild apricot, mixed berries and chocolate. Having taste tested them all I can say that mixed berries is my fave. The natural fruit flavours make the wild apricot and mixed berry bars taste much sweeter than the chocolate, which only has a mild cocoa flavour.

GEOBAR Fairtrade snack

Fairtrade honey is a vital ingredient that goes into every Chewy and Crunchy Granola GEOBAR. The honey comes from co-operatives in Chile and Guatemala. In Guatemala the number of beekeepers has risen from 22 to 132 in 15 years, supporting around 660 people. The more GEOBARS sold, the more honey that will be needed, creating more happy farmers and happy bees.

The bars retail at £2 for a box of 5 from Sainsbury’s, Waitrose, Tesco, health food shops, Traidcraft stockists and ethical superstore.

Post to Twitter

Posted in Fair trade | Tagged , , , , | Leave a comment

The Growing Market for Green Roofs

If all roofs were green, cities could disappear from a bird’s eye view. Green or living roofs (by which I mean a roof laid to grass or wild flowers) are so more than just a talking point. They have a real purpose; greening city landscapes, providing biodiversity, improving air and water quality and reducing sound transfer. They could also be a way to limit the damage of future floodwaters because green roofs can retain 70-80% of summer rainfall in contrast to traditional drainage systems that are unable to cope with the increasing rain water levels. Green roofs store the rainwater in plants and substrate; releasing the water back into the atmosphere through evapotranspiration. I predict we’ll be seeing more green roofs in the future and not just on commercial buildings and garden sheds, but on residential housing too. I’m therefore happy to present Sky Garden – the UK’s leading independent green roof specialist. In the rest of this post they talk about the exciting project’s they’ve worked on (including the roof of a salad factory and Gloucester services) and the different systems they can offer.

All the vegetation in Sky Garden systems are locally grown and use recycled materials where possible. From the organic material and recycled brick in substrate, to the high density recycled polypropylene in our modular trays.

Green Roof Projects

Kanes Foods
Green roof kanes

One of our most exciting projects in recent times is the 6,000m² wildflower green roof on the construction of a new salad factory local to Sky Garden in rural Worcestershire. The building was designed to minimise the impact to the local environment and blend into the surrounding Cotswold Hills. The wildflower meadow on the curved roof contains specifically pre-grown wildflower blanket with species local to the Cotswolds.

British Horse Society
British Horse Society Courtesy of Kier Group copy

The iconic 2200m² sedum blanket system on the roof of the BHS offices just South of Birmingham was for employees to offer guidance on everything you need to know about riding, horse ownership and working in the industry. The ‘doughnut’ shaped building with an ancient oak tree taking centre stage offered many complexities however has since become one of the iconic sedum roofs in Britain.

Gloucester Services
Gloucester-Shoot-04 copy

The service station on the northbound side of the M5 between J11 and J12 was constructed to be different from typical service stations. The 4,000m² state of the art bio-diverse living roof is designed to disguise the new service station as part of rolling Robinswood Hills. The wildflower seed mix was chosen to match the abundant grasses and wildflowers in the area such as the Self Heal, Yellow Rattle and Birdsfoot Trefoil. The roof helps to support and preserve the pollinating insects as well as the heritage of our native British wild flora habitats.

Green Roof Systems

Sky Garden offers a variety of green roof systems to cater for every need. All the vegetation is grown by our experts at our local Gloucestershire nursery. We currently offer four standard green roof systems.

• Sedum Systems – The traditional green roof system can be either a sedum blanket or sedum plug plant green roof system. Sky Garden’s sedum blanket is a pre-grown mat of mature sedum plants compared to the sedum plug plant system being individual sedum plugs planted across the roof.

• Wildflower Systems – Sky Garden’s wildflower system includes a wildflower blanket that is sown with a seed mix of 38 species of wildflowers and grasses to create a vibrant array of colour on your roof.

• Bio-diverse Systems – Sky Garden’s bio-diverse system, also known as a ‘brown roof’ system, mimics the surrounding environment that has been lost due to development in order to reduce the ecological impact as much as possible. Often left to self-seed, the substrate is contoured to allow for a variety of native species to establish.

• Modular Systems – The modular system is made up of pre-formed cells that easily ‘click’ together to create a complete green roof quickly and without fuss. Each recyclable polypropylene tray has build in water retention and includes a filtration layer, growing substrate and sedum plants.

All green roof systems follow a similar template. A protection fleece layer adds an extra layer of defence to the waterproofing layer. Drainage and water retention layers designed specifically for living roofs. This includes a filter fleece layer to prevent blockages to the drainage of excess water. A substrate layer created from recycled brick with organic material allows for nutrient and moisture retentive growing medium. On top of this would be your vegetation layer, whether it’s a pre-grown blanket, seeded or plug planted.

For more info see www.sky-garden.co.uk

Post to Twitter

Posted in Environment, Organic living | Tagged , , , , , , , | Leave a comment

Live Lagom: New Year’s Resolutions for Sustainable Living

wind turbines

For many, Christmas is the epitome of excess. Sitting at my parents surrounded by the last remnants of wrapping paper, overflowing bins and untouched Christmas cake overshadowed by even more delectable boxes of chocolates, I could vouch for that. In contrast, January marks a month of frugality and dieting as we struggle to cling onto the last few pounds in our bank accounts whilst shedding the extra pounds round our middles. Somewhere in-between this though, we can find ‘Lagom är bäst’ – my motto for 2016 and the title of a new project lead by Ikea and Hubbub.

Lagom är bäst’ is Swedish for ‘the right amount is best’, or ‘just enough’. It’s the focus of a large new project I’m participating in – a collaboration between Ikea, the charity Hubbub, and the University of Southampton, to help everyday households live more sustainably. I’m so excited that I can finally talk about it as I was first approached to take part back in the autumn. I’ve since attended a workshop at Ikea and had a home visit by Ikea and Hubbub workers. I have a feeling I might be the smallest household in the project with my studio flat, but across the UK around 150 households are taking part over the next few months.

What does the project involve?

P1030012

If everyone lived as we do in the UK currently we’d need the resources of three planets to support us. We all have a responsibility to cut down on our environmental impact and a huge amount of time and resources are being put into research and policy to help us do this. Yes, business and industry are major perpetrators but this doesn’t take the onus off individuals – together we can make a difference.

Live LAGOM is part experiment, part awareness-building project. The participants (who were selected via an application process through the IKEA Family network or based on current involvement with similar projects) were each given up to £500 to spend on IKEA products, specifically selected to encourage and enable sustainable living at home. Available items included LED light fittings, storage for recycling, water saving taps and heat-saving curtain liners. We had to complete an initial questionnaire about our habits and awareness and will be asked to report our progress throughout the project running until summer 2016.

I was invited to a morning workshop at my local Southampton store with six other participants where we learnt about the project and got to see some of the products IKEA have developed to help sustainable living. I was really impressed with IKEA’s dedication and the knowledge of staff as they gave us a tour of the store, learning as much about their sustainable operations as they products they sold.

All three of the project leaders are directly involved in the sustainability agenda. Even Ikea, whom I’ve long had concerns about for flogging cheap stuff to consumers who have no qualms about chucking it out when they move house or fancy a change of décor, are pioneering both sustainable living and more sustainable production. For example, Ikea are a founding member of the Better Cotton Initiative, becoming the first major retailer to use 100% cotton from more sustainable sources in 2015. In addition, the IKEA Group produced renewable energy equivalent to 53% of the total energy consumption in its operations, and is on track for 100% by 2020.

HUBBUB is a new charity with a fresh approach to environmental stewardship. I’m totally on board with their ethos of focusing on the positives of making environmentally friendly choices – having fun and saving money – rather than doom and gloom lecturing. This year they ran upcycling workshops for clothing with many more activities in store for 2016. Finally, the University of Surrey have made sustainable living and sustainable development a focus of their research and engagement efforts with the Sustainable Lifestyles Research Group and brand new international Centre for the Understanding of Sustainable Prosperity. I’ll be very interested to see what they do with the data from the Live LAGAOM project.

My New Year’s Resolutions

vegbasket

So that’s an introduction to the project. I had my IKEA shopping trip in December. It felt odd chucking things in a trolley for free; I couldn’t bring myself to spend my whole £500! It went a long way, even by spending nearly half of it on a massive rug to keep my feet warm. I will collect my shopping this week and will prepare future blog updates around my progress on the resolutions listed below. In general, I think I do alright with my sustainability efforts – I don’t have a tumble drier, I’m careful with water, I recycle, and I love buying second-hand goods. That said, there’s plenty of room for improvement so my resolutions for 2016 are:

1. Zero food waste. I don’t waste much food but I do waste some – the slimy lettuce, stale bread, over abundance of cooked rice, etc. Living alone it’s fairly easy to keep track of but I have a habit of buying a weeks’ worth of veg forgetting that I’m away for a long weekend so my aim for 2016 is to be scrupulously careful with food. I have some great new containers from IKEA to help. They’re glass (so no worries about leaching plastic) but with a secure plastic lid. I love them! One thing that really upsets me is the fact that living in a flat I have nowhere to put my compost waste. There’s not much I can do about this but I do plan to ask the freeholder if they’d consider a composting area outside. I also want to forage for my own food more and have lined up a course I want to take to learn more about it.

2. Stop wasting heat. I have drafty windows with little if no insulation. Being in a top floor flat only one of my four windows has curtains (two are skylights) and even those are incredibly thin. I got new curtains, blackout liners and blinds from IKEA so expect a post on my efforts at fitting those!

3. Achieve 100% recycling. I have good recycling – Southampton City Council take plastic, tins, paper and glass and I’m mostly good with it but occasionally you just can’t be bothered to wash a jar, right? I’m sure I’m not alone with this? I could do more basically – very little needs to go in my bin.

4. Save water. Again, I do think about water consumption but there is more I can do. I’ve started to be innovative already, like filling up my hot water bottle with water used to steam vegetables (beware of spillage) but I can save even more by taking fewer baths and shorter showers, and using the washing up bowl acquired at IKEA rather than filling up the sink.

Some of my IKEA products will help me live more sustainably without changing my habits. I already turn lights off when I’m not in a room, but my new LED light bulbs will save me up to 80% of energy I’m currently using. Similarly, an electric timer attached to the plug will end the need to keep phones charging all night.

Watch this space for future blog updates!

Post to Twitter

Posted in Environment, Life, Organic living | Tagged , , , , , , | Leave a comment

Eco Fashion: Guest post from the US

Just before Christmas Jessica got in touch from the State University of New York College of Environmental Science and Forestry with a guest blog she thought would interest my readers. I’m very happy to post it here as it discusses three brands/designers I hadn’t heard of. Zem Joaquin is editor of Ecofabulous on the Huffington Post US – well worth a look. Next, Project Just builds on the ‘who made your clothes?’ question to create a wikipedia of fashion. You can search a particular brand for easy to understand info on their labour and environmentally record before making an informed choice whether or not to buy from them. All sorts of brands are listed from adidas to Chanel. Finally, Lara Miller creates ethical fashion locally in Chicago. The vibrant designs are really fun and choosing to focus on local US manufacturing makes this brand stand out.

by Jessica Johnston, Environmental Sciences student at SUNY ESF.

“Going Green” isn’t just for the environment anymore, but sustainable trends are making tremendous inroads in today’s dynamic fashion and home design industries. Zem Joaquin, Annie McCourt, and Lara Miller are three women who support saving the earth by taking their love for the environment and design expertise to new heights. These three eco-designers create environmentally-friendly high fashion and housing for socially responsible consumers by using recyclable and sustainable clothing and construction materials. Their philosophy is simple: a healthy, sustainable environment doesn’t have to be sacrificed for high quality design.

Zem Joaquin

Founder of Eco Fabulous, an insider’s guide to stylish, sustainable living, Joaquin, has a strong conviction about fashion and interior design that doesn’t harm the environment. Joaquin says, “I want to look super glamorous, but I don’t want anyone suffering for my glamor.” In 2009, Joaquin discovered her two children were suffering from asthma caused by household toxins. Her quest to make her home eco-friendly led to the creation of a blog called EcoFabulous and a commission as a sustainable designer for the Dwell on Design show. Today, Joaquin has become an eco-chic guru—sharing sustainable design solutions with A-list celebrities and e-commerce giant Ebay. She also works with an environmental nonprofit, Global Green USA.

JUST

Just logo

Project JUST, is a new start-up hoping to make the fashion supply chain more transparent by connecting suppliers with designers and consumers through their online database. The co-founders, Shahd Al-Shehail and Natalie Grillon, had a main motivation when creating JUST, they wanted to enable the fashion industry to create not only beautiful but inherently ethical clothing. JUST has created a “buy one give one” model. Brands of a similar mission such as, TOMS and Warby Parker Sunglasses, JUST has a social mission that they want to accomplish. By creating their online database where designers can engage and contact suppliers and their customers comfortable sleep environment possible. Logo source Projectjust.com

Lara Miller

Lara Miller eco fashion

Chicago native and sustainable designer Lara Miller recycles vintage patterns and scrap fabric to create a clothing collection Elle.com described as “sultry, sophisticated, and as endlessly variable as the woman who wears them.” Drawing inspiration from the Chicago skyline, Miller incorporates geometric shapes, innovative lines, and eco-chic styling into dresses and separates that go from comfortably casual to steamy and sophisticated. Crafted from eco-friendly organic cotton, hemp, vegan silk, and hand-loomed bamboo, the entire collection is nothing short of stunning. Miller is passionate about eliminating waste in the fashion industry and uses only recycled patterns, scrap craft paper, scrap fabric and low-impact reactive dyes manufactured from minimal amounts of petroleum byproducts and water. Photo source Laramiller.net

There are many other influencers and designers that are doing amazing work in the field. Who are some of your favourites?

Post to Twitter

Posted in Uncategorized | Leave a comment