Ethical fashion lovers will be excited to see People Tree’s new SS12 collections. As well as their Fairtrade mainline and collaborations with Zakee Shariff and Orla Kiely, People Tree is launching a new youthful line called ‘Aimee’. Aimee, meaning beloved, features a summery colour palette of blue and coral, deckchair inspired stripes and vintage lace. Using organic cotton jersey, 100% Fairtrade certified, Aimee has all of the pieces you will need to build the perfect summer wardrobe. Dresses are cute and short, with side pockets and ruffles, whilst separates include button up vests, oversized tees and high waisted skirts.
The Aimee range will be sold through People Tree, ASOS.com, New Look and independent boutiques, in a welcome move to make ethical fashion more widely available.