Christmas is fully upon us. I know this because my weekly Sunday paper has doubled in size under the weight of branded gift guides, the Christmas market has opened in town and television adverts are united in a singular voice – buy our stuff for your best Christmas ever. We don’t have to partake in this commercialised view of Christmas though, should we want to do it differently. When it comes to buying gifts and decorating the home in the lead up to the big day, there are ways to give a gift that goes further than simply that received by the recipient.
Take SWAGS World for example. Buy one of their products – bags, sandals and dolls – and you are helping to empower a woman in South East Asia to earn her own income through her artisan craft. Joanne White founded SWAGS World (Simply Women and Girls Sustainable World) as a social enterprise offering affordable, accessible products for socially responsible shoppers, all handmade by women in South East Asia. The artisan women involved receive a fair price for their products through sustainable employment that will accommodate their family life and other commitments. SWAGS World pay 50% of the price of each item to the producers upfront, and the SWAGS Academy programme helps by providing training and support in creating a long-term artisan trade.
You can check out their products online. Their fabric covered Christmas tree decorations (£6) are absolutely gorgeous and are great stocking fillers. Each one has a special meaning, the globe symbolises celebration with family and friends. The recycled newspaper print shopper is practical, fun and classically designed, but my favourite product has to be the Harmony Dolls. Designed to spark curiosity in children, and an acceptance of diversity in the world, they are made by a co-operative of women on the island of Atauro, East Timor and are totally delightful.
SWAGS World are based locally to me in Hampshire, so I got to ask the team about their future plans:
1. Where can we buy your stuff?
Our exclusive handmade products are currently available in our online store at swagsworld.com. We share the stories of the artisans we work with, so our customers can connect with the women who have created the products they are buying.
2. What’s the SWAGS Worldwide marketplace?
Our dream has always been to make ethical products desirable, accessible and affordable. With our Marketplace, we hope to offer a global collection of products for socially responsible consumers; an alternative to mass-produced, throwaway fashion, poor working conditions and undervalued labour. We will provide an online platform for consumers to purchase handmade items from artisans all around the world, with the knowledge that they are having a positive impact on people who really need it.
3. What would a real SWAGS world look like?
We believe a true SWAGS World would be positive, honest, educational, supportive and sustainable. We hope that with the continuing growth of ethical, sustainable brands and increasing choice for consumers, we are getting closer to this vision!