The Foods that make Billions

Last night I watched the first episode of a fascinating new three part documentary, ‘The Food that makes Billions.’ It explores how companies have made billions branding and selling everyday items, such as water, cereal and yoghurt. The big question in last night’s programme was, is it right to be making money from selling water when millions of people across the world don’t have access to clean water? And then there is the absurdity in bottling water in one country and shipping it to another country, in a plastic bottle.

Amongst the Evian and Pure Life, however, was One Water. One Water comes at the market from a totally different angle as they are part of a charity that works with communities in Africa to address their humanitarian needs. What a fantastic idea! I suggest looking out for this when you next get thirsty, and you will be helping an African family have safe drinking water. It also reminded me of a few years ago when I did conservation work in Honduras. I helped with a recycling project while I was there, sorting through plastic bottles that had been left in the recycling bins, or collected from the beach. Bottled water was necessary there, compared to at home, but the bottles still made a horrible mess – it wasn’t a fun job.

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Pretty Sweaty Betty

I’ve known about sportswear brand Sweaty Betty for a long time, but I had never bought anything from the brand until now. It was when I was doing some research on retail entrepreneurs that I came across Tamara Hill-Norton, the founder of Sweaty Betty and this led me to the website. Sweaty Betty sells comfortable, stylish clothing under the headings, ‘sweat’, ‘yoga’, ‘beach’ and ‘snow’ and works with the purpose to ‘inspire women to find empowerment through fitness’. It is refreshing to find performance active wear without the big labels and logos. Indeed it was the story behind Tamara Hill-Norton and Sweaty Betty which really enamoured me to the brand, a brand started in the UK by a woman who knows what women want. Hill-Norton opened the first Sweaty Betty shop in 1998 in West London on a small budget, and by 2008 they had 24 shops. The business is still run by Hill-Norton and her husband. On my visit to the site I bought this ski jacket and the customer service was great. I’m going snowboarding for the first time next year and thought buying a jacket in the sale would be a good plan. Sure I may hate the snow and never go again, but if we have a winter like last year I’ll be very glad of my purchase! It’s an investment. I’m also a regular (reasonably) at the gym and will be snapping up the cute gym outfits as soon as I save some more cash. I’d like to say it doesn’t matter what you look like at the gym, but if you look good and feel comfortable, it’s sure to affect your performance, right?

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