Win a Carbon Neutral Tee & Screen Printed Tote Bag from Meva Clothing

mevabag

Meva Clothing have achieved a lot in a short space of time. The Cornish based brand launched their first clothing collection just this year. Meva Clothing proudly hails from Mevagissey, an old British fishing harbour and a heritage which inspires their product designs and underlying Earth-loving ethos. They sell men’s, women’s and children’s casual clothes as well as home items. Meva Clothing products are organic, fair trade, carbon neutral, ethically sourced AND hand printed but what I really love about them is their bricks-and-mortar presence in the town. Unlike many ethical brands where you can only buy products online, if you happen to be in Mevagissey (it sounds rather lovely so I don’t see why you wouldn’t) you can pop into their shop seven days a week. Plus, you can see the crafting in action at the print shop. All of their products are hand printed on site with silk screens and non-toxic water-based inks.

For summer Meva Clothing stocked polo shirts, vests and hoodies, plus very cute children’s clothes. Colours were inspired from around the harbour; navy, white and grey. Their Autumn/Winter range is set to be released by mid-October. Customers can look forward to an expanded range including shirts, trousers, skirts and some fantastic Cable Knit and Aran woolly jumpers.

I’ve teamed up with Meva Clothing for a fantastic giveaway. You could win a grey polo shirt and hand-printed tote bag. The ladies polo*, worth £32.99 is 100% certified organic cotton, carbon neutral and produced under fair working practices. Carbon neutral means that the industrial greenhouse gas emissions have been reduced to pre-industrial levels through low-impact organic agriculture and carbon neutral industrial manufacturing, achieved by using renewable energy from wind turbines and solar power. This reduces the carbon footprint of the T-shirt by up to 90% compared with your average t-shirt.

All you have to do to win is follow @Meva_Clothing and my all-new singing and dancing enterprise @EthicalHighSt on Twitter or Facebook (it doesn’t actually sing and dance although I have personally been known to have my moments) and click to enter the e-raffle below. It sounds faffy, but it will only take a moment I promise.

*size large – suits UK 10-14 depending on preferred fit.

a Rafflecopter giveaway

mevatop

Post to Twitter

Carbon Neutral Lingerie a Success for M&S

Last April M&S launched a range of carbon neutral lingerie under the Autograph collection, called ‘Leaves’. Now they have announced that their Leaves collection multi-way bra has been a best seller. M&S have hailed the success to customer’s desire for high quality and ethical values, but do they have any proof for this? Have they asked their customers why they chose to buy the carbon neutral bra? No, I don’t think so. They are just going on the fact that the bra has sold 250 units a day across the UK.

The bra is very pretty and costs £22, not a bad price for M&S who’s other multi-way bras at Autograph retail for £18 to £22. They did have a silk mix style on sale for £35 (currently reduced to £28) as well. Would the sales figures for the Leaves range be any different without the ethical credentials? I don’t think they would vary much to be honest, although there may be people who like the idea of a carbon neutral bra.

The range is made in a Sri Lankan factory which supports the M&S eco model. The factory produces 30% fewer emissions, and the remaining 70% is offset through local rainforest replantation. The factory has achieved a 30% reduction in carbon emissions by using renewable energy and waste initiatives. They have worked in partnership with nine local farmers to plant 6000 trees in desolate land between Kanneliya and Polgahkanda.

The range supports the climate change initiative of M&S’s Plan A promise to make business operations carbon neutral by 2012. Find out more about Plan A here.

Post to Twitter