A first for fashion trade magazine, Drapers, as they featured a charity shop in their weekly double page shop review. This is a HUGE development. Charity shops have for far too long had a stigma attached to them, especially amongst the youth. There will always be people who won’t step foot inside a charity shop perhaps because they think they are for old people, poor people, or they simply don’t want to wear second hand clothes. Personally I think charity shops are the ultimate in guilt free shopping – you are recycling and diverting textiles from landfill, giving money to a good cause, and spending out less money than you would for a brand new item.
Livia Firth, eco-fashion pioneer and wife of Colin Firth, has started the ‘Green Carpet Challenge 2011’. Basically the idea is that whenever Livia has a red carpet event to attend with Colin, she will only wear ethical outfits. It’s a fantastic idea as it proves that ethical fashion can be just as glamorous and special as mainstream fashion. For the premiere of ‘The King’s Speech’ Livia wore a Junky Styling creation, a stylish black tailored dress up-cycled from one of Colin’s old suits! She will be wearing a Tussah silk Prophetik gown to the Golden Globes designed by Jeff Garner, but we will have to wait until Sunday to see what it looks like. It’s well worth following Livia’s vogue blog http://www.vogue.co.uk/blogs/livia-firth/default.aspx.
Talking of challenges, I have set myself the goal of not buying any brand new clothes this year, unless completely necessary. This will mean making use of what I have, and scouring the charity shops (which is great fun anyway). Time will tell as to how I define ‘necessary’!
If I do need to buy anything, Eco-Age the Chiswick store founded by Livia Firth, Orsola de Castro, Lucy Siegle and Jocelyn Whipple will no doubt relieve any feelings of guilt.
Last night I watched the first episode of a fascinating new three part documentary, ‘The Food that makes Billions.’ It explores how companies have made billions branding and selling everyday items, such as water, cereal and yoghurt. The big question in last night’s programme was, is it right to be making money from selling water when millions of people across the world don’t have access to clean water? And then there is the absurdity in bottling water in one country and shipping it to another country, in a plastic bottle.
Amongst the Evian and Pure Life, however, was One Water. One Water comes at the market from a totally different angle as they are part of a charity that works with communities in Africa to address their humanitarian needs. What a fantastic idea! I suggest looking out for this when you next get thirsty, and you will be helping an African family have safe drinking water. It also reminded me of a few years ago when I did conservation work in Honduras. I helped with a recycling project while I was there, sorting through plastic bottles that had been left in the recycling bins, or collected from the beach. Bottled water was necessary there, compared to at home, but the bottles still made a horrible mess – it wasn’t a fun job.