Ethical High Street has Launched!

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My new website Ethical High Street has launched! I came up with the idea some months ago for an easily accessible online resource which helps your average shopper navigate the British high street more ethically. I felt that other resources are often aimed at heavily engaged consumers and can be quite hard on the high street chain stores when the fact of the matter is that 99% of shoppers use them and aren’t going to actively seek out ethical brands online. So Ethical High Street actively promotes the high street and all of the shops you’ll find there – chain stores, department stores, indies and charity shops by highlighting the more ethical or sustainable options. Rather than trying to find the worst in brands, we try to show the best. It’s all about compromise.

www.ethicalhighstreet.co.uk

Ethical High Street will be a slow burner. I have other things on at the moment, like my PhD but I do have various ideas for growing it in the future. So up on the site already we have:

Myself talking about the history of modern shopping and how the way we consume has changed over the decades.

Wendy from Moral Fibres provides some great tips on shopping ethically on the high street.

Didi from Sublow Clothing talks about starting her own sustainable fashion brand.

Stephanie asks how your sportswear shapes up and reviews the brand Howies.

I talk about food co-operatives, the return from e-commerce to bricks-and-mortar stores, and more! Coming up I will be looking into Clarks shoes, People Tree, charity Christmas cards and ethical Christmas decorations.

If you’d like to contribute to the site, get in touch at emma@ethicalhighstreet.co.uk
Follow us on twitter @EthicalHighSt or Facebook.

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Win a Carbon Neutral Tee & Screen Printed Tote Bag from Meva Clothing

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Meva Clothing have achieved a lot in a short space of time. The Cornish based brand launched their first clothing collection just this year. Meva Clothing proudly hails from Mevagissey, an old British fishing harbour and a heritage which inspires their product designs and underlying Earth-loving ethos. They sell men’s, women’s and children’s casual clothes as well as home items. Meva Clothing products are organic, fair trade, carbon neutral, ethically sourced AND hand printed but what I really love about them is their bricks-and-mortar presence in the town. Unlike many ethical brands where you can only buy products online, if you happen to be in Mevagissey (it sounds rather lovely so I don’t see why you wouldn’t) you can pop into their shop seven days a week. Plus, you can see the crafting in action at the print shop. All of their products are hand printed on site with silk screens and non-toxic water-based inks.

For summer Meva Clothing stocked polo shirts, vests and hoodies, plus very cute children’s clothes. Colours were inspired from around the harbour; navy, white and grey. Their Autumn/Winter range is set to be released by mid-October. Customers can look forward to an expanded range including shirts, trousers, skirts and some fantastic Cable Knit and Aran woolly jumpers.

I’ve teamed up with Meva Clothing for a fantastic giveaway. You could win a grey polo shirt and hand-printed tote bag. The ladies polo*, worth £32.99 is 100% certified organic cotton, carbon neutral and produced under fair working practices. Carbon neutral means that the industrial greenhouse gas emissions have been reduced to pre-industrial levels through low-impact organic agriculture and carbon neutral industrial manufacturing, achieved by using renewable energy from wind turbines and solar power. This reduces the carbon footprint of the T-shirt by up to 90% compared with your average t-shirt.

All you have to do to win is follow @Meva_Clothing and my all-new singing and dancing enterprise @EthicalHighSt on Twitter or Facebook (it doesn’t actually sing and dance although I have personally been known to have my moments) and click to enter the e-raffle below. It sounds faffy, but it will only take a moment I promise.

*size large – suits UK 10-14 depending on preferred fit.

a Rafflecopter giveaway

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