The British Library Eco Fashion Film & Business Resources

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I love Atelier Tammam. Founded by ex-Central St Martins graduate Lucy Tammam, the small traditional couture atelier (fashion studio and showroom) based in the heart of Bloomsbury, central London specialise in hand crafted, handmade, high quality bridal and evening wear. They produce stunning pieces, making use of sustainable materials including vegetarian peace silks and recycled vintage laces and fabrics.

The British Library, the world’s largest library, has unveiled a new online film which aims to inspire ethical fashion designers to use their resources to create something new. In the film, Lucy speaks about how the resources in the British Library provide inspiration for her creations and the support offered by the Library has enabled her to further her business. Check out the film to see how Lucy Tammam takes inspiration from The British Library’s Asian and African collection to create one of her dresses, and uses their Business and IP Centre to help run her business.

To coincide with the ‘Made with’ film series The British Library will unveil their Spring Festival 2014 giving emerging and established fashion designers the chance to get inspiration for their next collection. The festival is FREE and runs from 27-31 March. On 28th March 2014, Amber Jane Butchart, fashion historian, writer, and lecturer at London College of Fashion, will explore the glitz and glamour of Jazz Age Hollywood and the costumes that took London by storm (tickets available here). If you’re thinking of setting up your own fashion label The British Library’s Business & IP Centre in St Pancras, has an excellent track record in supporting entrepreneurs and SMEs. Free talks coming up include ‘Introducing Social Media for Small Business’ Wednesday 19th March and ‘Intellectual property for Creatives’ Thursday, 27th March.

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‘The True Cost’: a film exploring the impact of the global clothing industry on people and the planet

“Each one of us has the power to do something. This is a game-changing moment”

Andrew interviews Livia Firth of Eco Age & the Green Carpet Challenge

Andrew interviews Livia Firth of Eco Age & the Green Carpet Challenge

That is the optimistic end to the trailer made by LA-based film director Andrew Morgan. Andrew wants to produce a feature length documentary focusing on the global fashion industry. While the price of clothing has been decreasing for decades, the human and environmental cost has escalated. It is the goal of this film to explore how we got here, what exactly are these human and environmental costs, and the hope filled prospect of choosing a different future.

Andrew has rounded up an amazing team of experts, including Scott Nova from the Worker’s Rights Consortium, Safia Minney founder of People Tree, John Hilary War on Want and Pietra Rivoli author of ‘Travels of a T-shirt’. The 4:35 minute teaser film features clips of interviews that Andrew has done to date, and he now needs to raise cash to go ahead with the full-length documentary. The Kickstarter project fund launched today with a target of $75, 000 by 11th November 2013 for costs associated with principal photography and the post-production process. I defy you to watch the teaser and not feel moved. Andrew captures the emotion and urgency of the cause, making me, the viewer, feel frustrated and angry but also hopeful, and certainly empowered.

Andrew interviews John Hilary of War on Want

Andrew interviews John Hilary of War on Want

How DID we get here? How did we become so disconnected from the production process that we don’t know where our clothes are made and how did shopping become a weekly leisure pursuit rather than an act of provisioning? As Livia Firth is quoted in the film “unless you change the model, you can’t change anything”. The fashion industry as it stands cannot be sustainable, it’s far too big. Change is needed and everyone needs to be a part of it – shoppers, retailers and suppliers. It is terribly sad that it took a tragedy like the Rana Plaza factory collapse to catapult this issue to worldwide news but consumers really have no excuse to feign ignorance anymore. We just need to keep the conversation going, keep putting pressure on retailers and ensure that shoppers can make informed choices.

I really, really hope this film goes ahead. It will surely be pivotal in this ‘game-changing’ moment we now find ourselves in. Fast fashion won’t disappear as quickly as it arrived but I do think there is hope for change; we just have a struggle on our hands to get there.

Check out the teaser film here

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‘And Then it was Gone’ Ethical Fashion Film by Claire Pepper


This lovely fashion film by London based photographer Claire Pepper looks at how we use natural resources, and their consumption and destruction. Featuring designers including People Tree, Made, Hattie Rickards and Henrietta Ludgate, all of the clothes used in the film are ethically sourced or vintage finds. Featuring new face Hana Hucinova at Elite London, and shot in an old Victorian school building in East London, ‘And Then it was Gone’ is a fresh, delicate, beautiful and original look at sustainable fashion and what lies behind it.

The film was premiered at the Good Fashion Show last Saturday, 18th Feb. 2012

www.clairepepper.com

and then it was gone from Claire Pepper on Vimeo.

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