Brand Watch: Nomads Clothing Fairtrade Since 1989

Nomads Clothing began with a beautiful story. Founded by a pair who met whilst backpacking around India in the 1980s, they snapped up £200 worth of ethnic clothing and headed back to sell it in the UK. Returning to India with the profits they made they decided to start Nomads Clothing, inspired by the Indian culture and gorgeous fabrics and artisan crafts they came across. Nomads continue to travel to India several times a year to develop their collections, which make use of print and detail to create contemporary, covetable pieces.

There is plenty of information online about Nomads fair trade policies. Supporting handicraft artisan skills, you will find traditional methods such as patchwork and block printing in their collections. Equality of pay for male and female workers is guaranteed, as is no child labour. Keen to protect the environment too, Nomads continue to increase their use of organic cotton.

You can pick up a wide range of womenswear from Nomads – dresses, tunics, trousers, coats, tops and blouses. Pictured here you can see me in the Jasmine Print Cowl Neck Dress (now on sale at £42 from £60) which I absolutely love! Made from organic cotton with an easy side zip fastening and just the right amount of stretch, it’s the perfect go-to dress for any occasion. The print is quite Christmassy too!

Nomads fair trade organic dress

Alongside all the great prints they have plain basics including quality long-sleeved t-shirts and shirts. Jewellery, bags, scarves and gloves can be found in their accessories collection including cashmere fingerless gloves for just £20. You can find a stockist list online and head to your local fair trade retailer, or else, now is the time to check out their collections online where they have 30% off many products www.nomadsclothing.com.

Nomads have been trading for 15 years and have refined a business model to support workers, protect the environment wherever possible and offer lovely, and affordable clothing for conscious consumers. They should be a staple in any women’s wardrobe.
Nomads fair trade ethical clothing

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Pants to Poverty Discount Code

Pants to Poverty

Pants to Poverty is planning a relaunch for 2015 amidst exciting plans to live and work with suppliers in India. The brand, which is a familiar one to conscious consumers, are furthering their work to support sustainable business relationships by moving operations to their farmer’s office in Odisha, India, for a few weeks. The trip aims to let the Pants to Poverty staff document and assist with the harvest of the organic cotton that goes into making Pantabulous products. It’s a wonderful chance for the team to be fully involved in the ‘cotton to bottom’ process and whilst the relaunch won’t involve a significant change in product offering, the trip will no doubt inspire the team to develop new shapes and styles.

P2P IMAGE 5

You can buy Pants to Poverty online, plus they have a wide list of stockists across the UK. The lovely team have offered an exclusive discount code to readers of Ethical High Street, you just need to quote ETHICALHIGHSTREET (in caps) online to get 10% off. Why not stock up on new undies for winter? They make great gifts/stocking fillers too!

Read more on Ethical High Street (which, by the way, now features the indie ethical shop directory)

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Organic Guilt Free Green Tees from No Nasties

If like me, you’re always on the look-out for stylish, ethical fashion brands, look no further than No Nasties. No Nasties create fabulous organic cotton, fair trade t-shirts for men and women. Their clothes are great quality and very reasonably priced, their website informative and their branding fun and cute. Here you’ll see me modelling the Love is Black* tee available in white or peach.

You might have seen my recent post publishing the plight of Leah Borromeo who hopes to produce a feature documentary about Indian cotton farmer suicides, but needed more funds. Well they reached their crowd funding target and are going ahead with production, looking at the very same issues that No Nasties was set up to address. Issues such as these, posted on the No Nasties website:

30 minutes – That’s the rate at which farmers are committing suicide in India, 250,000 suicides in 15 years. One every half an hour!
60 million – That’s the number of child labourers in India


No Nasties are made from 100% organic cotton with eco-friendly manufacturing, water based dyes, clean working conditions and fair treatment of workers. The final tees are beautifully soft. Interestingly, the tees’ labelling picks up on something I looked into for my masters; the idea of providing ‘nutrition facts’ just like you get on food, clearly displaying the product’s qualities. Be sure to check out the No Nasties website for more info, and to order your own!

www.nonasties.in

*Seems you lost your way last night
And you were back here by daylight
Now your words are black and cold
And your lines are tired and old
Nature is calming me
Because your love was harming me
And now I shed that coat of harm
I wasn’t safe there in your arms

Look out
Your love is black
(Kaskade . . . unrelated to No Nasties . . . just because)

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Panchachuli – Interview

Panchachuli is a women’s weavers co-op founded in 2005 and based in India. They make beautiful fabrics and pashminas using natural fibres and traditional techniques. I first came across Panchachuli at the Eco Luxe exhibit during London fashion Week in 2010 and later heard Mary King, UK agent, speak at the Ethical Fashion Forum Source Expo. Panchachuli provides opportunities for training and employment for marginalised women, currently working with nearly 800 women in 32 villages. They have a waiting list of girls hoping to start training and the enterprise has enabled schools and a hospital to be developed. Mary answered my questions below.

1. What does your role for Panchachuli in the UK involve on a day to day basis?
In the U.K. I liaise with designers and retail outlets to sell the items which I import from India. Admin takes up a considerable amount of time as well as meeting customers.

2. In what way does the Panchachuli women’s weavers’ co-op help the women involved in the enterprise?
It has empowered the women totally in a remote and economically backward region of India. Before the co-operative these women would not have been employed in this way. It also provides health care, eight schools and a hospital for the entire community so benefitting not only the women but their families as well.

3. What do you think these workers in Almora would be doing if Panchachuli had not been established?
They would be leading extremely difficult lives. A recent World Bank study concluded that Panchachuli should be used as a model for socio-economic change. The problems range from alcoholic husbands, single parent families, and other social issues. Today a Panchachuli woman stands for an independent wage earner.

4. Where do the raw fibres come from for Panchachuli products?
Lambs wool from New Zealand. Cashmere from Mongolia. Local products are Oak Silk, Himalayan Nettle and Sheep wool.

5. What is the biggest challenge Panchachuli has faced as an enterprise?
Persuading the local population to accept the changes in lifestyle and training the women to export standard.

6. What does the future hold for Panchachuli?
More expansion. It is hoped to train a further 500-1,000 women across the area.

7. How are the products and the enterprise as a whole marketed to consumers?
All labels are beautifully hand painted and name the weaver and village. In the U.K. the business is “ethical luxury” and works with The Ethical Fashion Forum so it adheres to ethical guidelines and banking.

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