Josefin Liljeqvist is an award-winning Scandinavian luxury fashion tech brand. The business model uses a technological solution to improve traceability in the leather industry, working on the premise of sustainability and improved animal protection. The company developed their own software to trace the leather supply chain, allowing customers greater insight into and connection to the way in which their product was made. An initial luxury leather menswear shoe (ANDREW) has been designed and launched to consumers in order to test and showcase this software. ANDREW is a luxury menswear shoe (certainly not cheap) but Josefin’s ultimate goal is not to just be a fashion brand but actually change the leather industry to make it more sustainable. And we all know a key way to be more sustainable is to buy far fewer, better quality things.
There are a range of environmental problems associated with leather production, many of these overlapping with the meat industry more generally. While some people (i.e. vegetarians and vegans) choose to shun leather altogether, Josefin Liljeqvist is targeting a different market on the premise that if we are to continue raising animals for meat and leather (a byproduct) then we can at least work to do it better.
The limited edition ANDREW shoe is produced from fully traceable leather, tanned in an eco-tannery in Sweden and an expert tannery in Italy. Made to order and crafted by Stefano Bemer, Josefin has plans to launch two more shoe styles next year. Meanwhile, she hopes the system she has developed to track the leather supply chains can be adopted widely across the industry in Sweden and worldwide.