Pants to Poverty Discount Code

Pants to Poverty

Pants to Poverty is planning a relaunch for 2015 amidst exciting plans to live and work with suppliers in India. The brand, which is a familiar one to conscious consumers, are furthering their work to support sustainable business relationships by moving operations to their farmer’s office in Odisha, India, for a few weeks. The trip aims to let the Pants to Poverty staff document and assist with the harvest of the organic cotton that goes into making Pantabulous products. It’s a wonderful chance for the team to be fully involved in the ‘cotton to bottom’ process and whilst the relaunch won’t involve a significant change in product offering, the trip will no doubt inspire the team to develop new shapes and styles.


You can buy Pants to Poverty online, plus they have a wide list of stockists across the UK. The lovely team have offered an exclusive discount code to readers of Ethical High Street, you just need to quote ETHICALHIGHSTREET (in caps) online to get 10% off. Why not stock up on new undies for winter? They make great gifts/stocking fillers too!

Read more on Ethical High Street (which, by the way, now features the indie ethical shop directory)

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Win Lingerie by RUBY and Support the Save Our Seas Campaign


RUBY has stood the test of time, and for over a decade now has been producing gorgeous accessories and lingerie handmade in South Africa. Founded by Robyn Lidsky in 2002, RUBY is a fashion-forward independent brand with a commitment to sustainable development and environmentally-friendly business practices. The RUBY Beading Circle that hand-beads and finishes a number of their items is a fair-trade, job-creation initiative born out of Robyn’s MA thesis in Sustainable Development. The initiative employs 35 women in Khayelitsha, Cape Town, utilising traditional skills and enabling local women to have a trade that supports their families. The first project for the RUBY Beading Circle involved customising jeans and accessories for Levi’s stores. RUBY has since been featured in the finale of America’s Next Top Model, in fashion magazines and in international ads and films.

RUBY craft and sell all manner of jewellery from sterling silver pendants to lockets and feather earrings. They upcycle coins, fossils and agates to create unique, covetable pieces available at very reasonable prices and shipped worldwide through their Etsy shop (You can pick up a sterling silver heart on silk thread for less than £10). The lingerie sets are equally fabulous, handmade in Cape Town in limited quantities using imported lace and the highest quality trims available. A regular at South African Fashion Week, RUBY lingerie is pretty yet highly wearable and also features hosiery and nightwear.


As an independent brand with sustainability at their heart, RUBY use their position to raise awareness of environmental issues. They ran an anti-fracking campaign, and are now creating awareness for marine protection via their ‘Save Our Seas’ (SOS) campaign. The images weave in mermaid mythology to introduce key, critical messages about our oceans and how human behaviour is negatively impacting on the environment. Based on the Hawaiian proverb “Care for the ocean and the ocean will care for you”, the beautiful campaign was shot by South African underwater photographer Ilse Moore, whose ethereal style sat perfectly with RUBY’s key message.



To help promote this heart-felt message, RUBY is generously giving away 5 lingerie sets! To have a chance of winning please enter the raffle below by doing any or all of the following. 1 entry for each option, up to 4 chances to win.

follow RUBY on Twitter
• tweet about the giveway
like RUBY on Facebook
favourite the Etsy shop

a Rafflecopter giveaway

The competition closes on Sunday 16th March 2014 and winners will be notified shortly after.
Good luck!

The Winners!
Thank you to everyone to took part in the competition. The 5 lucky winners are as follows:
Jane Templeman
Christine Shelley
Debby Brown

Well done ladies! If you weren’t lucky this time keep following RUBY for future giveaways – I have insider knowledge that one is coming up soon!

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Oxfam’s Big Bra Hunt Urges Women to Sort through their Undie Drawer

Research by Oxfam found that women are hoarding £1.2bn worth of unworn bras in their lingerie drawer. The charity found that the average woman has nine bras, of which a third are unused. It doesn’t surprise me in the slightest, partly because we don’t know what to do with them when they become unwearable. I myself am guilty of not knowing whether a charity shop would take old bras, but it seems they do and not only do they take them, Oxfam are actively seeking them.

During the month of April, Oxfam have launched the Big Bra Hunt. The Big Bra Hunt is a new campaign to get women up and down the country to donate their old bras. It is supported by celebs Helen Mirren, Zoe Ball and Miquita Oliver and launched on the first Sunday of the month at Spitalfields market.

When you donate bras to Oxfam, many will be sold in Oxfam UK high street stores and others will be sent to Frip Ethique (meaning ‘ethical second-hand clothing’), a unique project run by Oxfam in Senegal. Frip Ethique trades Oxfam UK’s unsold second-hand clothing and provides employment for local people. As bras are so complex to manufacture, they are highly sought after in West African second-hand clothing markets.

For those who want to arrange a group collection with their friends, there is a collector’s kit available complete with invitations and party ideas. For discreet individuals with only one or two bras to give, you can download a freepost label and post them directly to Oxfam’s recycling facility, Wastesaver, to be sent straight to Senegal.

Also as part of the ongoing M&S and Oxfam Clothes Exchange, bra hunters who donate an M&S bra (still the nation’s favourite) to their local Oxfam shop will receive a voucher worth £5 off a £35 spend on clothing, home and beauty at M&S stores and online. Visit to find out more about how to donate.

Photo credit: Abbie Trayler-Smith

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Carbon Neutral Lingerie a Success for M&S

Last April M&S launched a range of carbon neutral lingerie under the Autograph collection, called ‘Leaves’. Now they have announced that their Leaves collection multi-way bra has been a best seller. M&S have hailed the success to customer’s desire for high quality and ethical values, but do they have any proof for this? Have they asked their customers why they chose to buy the carbon neutral bra? No, I don’t think so. They are just going on the fact that the bra has sold 250 units a day across the UK.

The bra is very pretty and costs £22, not a bad price for M&S who’s other multi-way bras at Autograph retail for £18 to £22. They did have a silk mix style on sale for £35 (currently reduced to £28) as well. Would the sales figures for the Leaves range be any different without the ethical credentials? I don’t think they would vary much to be honest, although there may be people who like the idea of a carbon neutral bra.

The range is made in a Sri Lankan factory which supports the M&S eco model. The factory produces 30% fewer emissions, and the remaining 70% is offset through local rainforest replantation. The factory has achieved a 30% reduction in carbon emissions by using renewable energy and waste initiatives. They have worked in partnership with nine local farmers to plant 6000 trees in desolate land between Kanneliya and Polgahkanda.

The range supports the climate change initiative of M&S’s Plan A promise to make business operations carbon neutral by 2012. Find out more about Plan A here.

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