Thesis online: The social, cultural and economic role of NCT nearly new sales

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My entire PhD thesis is available online so if you are interested you can take a look here: THE SOCIAL, CULTURAL AND ECONOMIC ROLE OF NCT NEARLY NEW SALES: Second-hand consumption and middle-class mothering

Many thanks to the participants and NCT branch volunteers who supported and contributed to the research. The project was funded by the ESRC’s Retail Industry Business Engagement Network and sponsored by NCT.

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Second-hand childrenswear at an NCT sale

Second-hand childrenswear at an NCT sale

Abstract: NCT nearly new sales are held across the UK as a service for local parents to buy and sell second-hand or used baby clothes, toys and equipment. This thesis investigates the social structures influencing participation, individual consumption practice at the sales (and of mothers at home) and the social role of the sales. With an emphasis on mothers as co-consumers, the study utilised a mixed-method approach of participant observation, interviewing and a quantitative survey across 13 sales/branches in the UK.

Findings suggest that the typical middle-class demographic participating in the sales are not financially or socially excluded from conventional first-cycle retail but rather attend the sales in order to get the best value for money and to buy extra, non-essential baby goods, as well as for social and moral reasons of reciprocity. The thesis explores the tensions and responsibilities of motherhood as enacted through consumption practice and structured by the themes of social class, thrift and co-consumption. As a diverse retail space, attendees with higher levels of social and cultural capital benefit most from the sales and are able to mobilise the sales for both material and social/cultural resources as a space of bonding and learning. Whilst not common, the sales can encourage further involvement with NCT as a parenting charity and in local parenting networks.

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Shopping for ethical wood flooring

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When I moved into my flat nearly three years ago the excitement of having my own place to decorate and do up was overshadowed by a lack of time and money to really do what I wanted to it. I got a new kitchen but it was cheap, and now my oven has broken and so has the cupboard door. I’m also still waiting to have it tiled (although I have recently purchased the tiles!). However, I did find ways to put my stamp on the place, and for me that meant a lot of second-hand furniture. Your home should be an extension of yourself, so for me that means trying to live in a healthy and ethical environment, warm but admittedly a little bit shabby. Buying second-hand furniture let me ‘save’ proper solid wood pieces from landfill and give them a new home.

Part of the second-hand magic is not really knowing where that item has come from. Right now I’m sat at my 1950s desk typing this blog. Who else has been sat at this desk? What did they write? Would did they have to say? It’s mindboggling! Of course, the unknown isn’t always desirable. When I buy anything new I want the exact opposite. I want to know where that item has come from and who made it. And often that’s tricky to find out.

What’s FSC wood?

If you’re buying new furniture, wood flooring, decking or kitchen worktops you can sleep soundly at night by choosing FSC certified products. FSC stands for Forest Stewardship Council, an international non-profit organisation dedicated to promoting responsible and sustainable forestry. Founded twenty years ago, FSC work with forest owners, businesses and communities to ensure forested areas remain environmentally and socially sustainable. They provide principles for managing forests well, helping communities benefit from the land whilst ensuring that harvested trees are replaced or allowed to rejuvenate naturally.

The FSC audit forests through trusted partners such as the Soil Association, putting their name and logo to wood that meets their ethical principles. The certified chain of custody tracks timber through the supply chain so we, as consumers, can trust wood and paper products with the FSC logo as having been produced in a responsible manner. It is the only forestry scheme endorsed by major charities like WWF and Greenpeace and as such has become a desirable certification for retailers to acquire.

A great one-stop shop for FSC certified wood flooring, decking and wooden kitchen worktops is www.woodandbeyond.com. Sourced straight from the manufacturer, Wood and Beyond are able to offer a wide range of quality, ethical wood flooring at competitive prices. If you need advice on the best wood flooring options for your home, check out this simple guide.

How else can you make your home ‘ethical’?

It’s important to me to live in a healthy, sustainable environment. Another thing I looked into when I redecorated my flat was environmentally friendly and healthy paint. According to the Guardian the constituents of conventional paints may include formaldehyde, heavy metals and volatile organic compounds, or VOCs. None of those things are particularly good but luckily there are plenty of alternatives available from the likes of Ecos Organics Paints and earthborn. Plus, if you can’t live without Farrow and Ball, they do eco paint too!

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