Purest.PR is a virtual PR agency with the aim of supporting ethical and sustainably minded fashion and beauty brands. The idea of the agency has been developed by Anna Macken for her BA(Hons) final major project in Fashion Promotion and Communication at Southampton Solent University (my old Uni!).
Under the Purest.PR name, Anna is hosting an ethical fashion and beauty event at Mettricks, Southampton on 17th April 2018 – open to all those with an interest in environmentally and socially responsible shopping. The event, which I shall be attending, will showcase four fantastic brands:
Deborah Campbell Atelier: One of my absolute favourite ethical fashion designers, Deborah designs stunning painterly prints and charity tees.
Maison de Choup: “The fashion brand with a mental health cause at its heart”.
Know the Origin: Wearable and affordable, responsibly-sourced garments from a LCF graduate determined to do fashion the right (ethical) way.
Willow Beauty: Organic bath and beauty products.
The event aims to have a relaxed and friendly vibe, with plenty of opportunities to ask questions to the brand representatives. Products will be available to touch and buy.
I’m pleased to see such a variety of brands attending the event with no fair trade jute bags in sight. These brands represent the future of ethical fashion and beauty, encapsulating everyday basics, beautiful classics, and activist slogan tees. With brands of such integrity, Purest.PR is just the kind of PR and marketing agency we need. One that will be just as thoughtful in their approach and careful in their messaging as the brands they wish to represent.
The event kicks off at 5pm on Tuesday 17th.
Follow Purest.PR @purest.pr