I met Deborah, of Deborah Campbell Atelier, in Winchester Discovery Centre a couple of months ago; a fitting place to hear about the designer’s innovative use of sustainable fibres and abstract art inspired prints. A wealth of experience in clothes manufacturing and trend forecasting led to the formation of Deborah Campbell Atelier as a women’s ethical fashion brand, with Deborah now working towards her third collection. The pieces, which are vibrant yet classic enough to wear season after season, are all made in Britain using sustainable materials such as recycled fabric from plastic bottles and British wool. Deborah’s SS16 collection is the largest yet, offering a complete capsule wardrobe for work and play.
Deborah started her fashion career working for a manufacturing company at a time when much of the production industry remained based in the UK. She went on to establish her own manufacturing company and with business partners supplied the likes of high street favourites Miss Selfridge and Oasis. From here, she shifted focus to branding and consultancy, establishing another business called Style Industries London. Through Style Industries London Deborah offers forecasting, design and sourcing consultancy to other fashion brands that want to adopt a sustainable approach, “gently nodding toward key trends that have longevity”.
Deborah founded her own ethical fashion brand because she “didn’t enjoy the endless spiral of consumption”. She knew that some high street brands and retailers were becoming more responsible, but that it wasn’t enough without working under a totally different system. For Deborah, sustainability isn’t a trend, but something that must become part of how we live. With her background it’s no surprise that Deborah’s managed to create a fashion product that’s both desirable and sustainable.
The dress shown here is made from recycled plastic bottles. Processed through a mechanical rather than chemical process in Italy by textile manufacturer Saluzzo Yarns (formerly Filature Miroglio), the fibre known as ‘Newlife’ was also used by Georgio Armani to create an eco-friendly gown for Livia Firth at the 2012 Golden Globe Awards. The fabric is then digitally printed, far better for the environment than the dirtier screen-printing process. The result is a beautiful, top quality fabric that holds its shape for Deborah’s shift dresses and smart box blouses. In addition, Deborah sources British wool from Ireland and Scotland to produce classic chunky jumpers made in Leicester.
The SS16 collection has just launched on the website ready for pre-order. Although you’ll have to wait until next year for dresses, you can cosy up in one of the classic fisherman’s sweaters right now. The Guernsey Jumper (£99) is a heritage piece inspired by the original Guernsey, first designed for the channel Island fisherman to help brave the elements back in the 1500. Shoppers also have the chance to support the Phoenix Foundation by buying the ‘Bee the Change’ organic cotton tee. 20% of the profit from the sale of this t-shirt goes to The Phoenix Foundation who provide much needed burns equipment to children caught up in war zones.
Deborah Campbell Atelier is a label to watch and you can get a slice of the action with an exclusive discount code – 20% off all products using code EMW15DCA until the 31st December. Browse and buy online www.deborahcampbellatelier.com