August 2017 – Jeremy Stone sets off to Asia with his wife Tina and three kids in tow, home schooled on the road as they backpack their way across the continent. Their mission – to teach their children about countries and culture as well as sow the seeds for a new business idea. Exactly a year later they land back in the UK all set to launch a new business; The Ethical Gift Box.
The Ethical Gift Box sells beautifully curated gift boxes containing products with a positive social and environmental impact. Pre-made boxes are creatively designed with individual recipients in mind; For Him, For Her, and for different interests (Cooking, Travel, Lifestyle, Relaxation, Well-being). Customers also have the option of designing their own box of goodies. Most boxes are in the £25-35 range and include a selection of thoughtfully-made things together with a presentation card detailing the story behind the makers. Customers can personalise the box with a message of their choice and their favourite colour in raffia ribbon. 12 globally inspired box bands, ranging from Balinese to Moroccan, finish the look.
Values are core to the enterprise: fair trade values, environmental values and family values too. A life long traveller, Jeremy has always been passionate about fair trade. He is inspired by Andre Gunder Frank’s Dependency Theory and influenced in particular from a long period travelling across the Indonesian Archipelago back in the late 1980’s from East Timor to Sumatra.
Jeremy told me, ‘Indonesia is typical of countries in Asia where you receive so much warmth, kindness and generosity from local people who live from day to day without any long term security. It’s impossible for you not to want to give something back! What’s more, seeing how local crafts people are terribly exploited by middlemen and international traders seeking to maximise profits only motivates us more to instil fair trade principles into our business and ensure that crafts people get paid fairly for their creativity. The delight in selling is not in the selling itself but in being able to go back to a supplier and place a bigger order knowing the knock on benefits that it has to the local community.’
Jeremy has also experience installing environmental values into a major multinational; having worked as Global Environmental Manager for Cadbury Schweppes. He has a wealth of knowledge therefore not only in environmental management but also in global communities and social enterprise.
The integrity of The Ethical Gift Box comes through clearly in the way in which products are presented and described. How often do you see a photograph of the maker next to an online purchase? That’s exactly what you get if you buy this upcycled cushion, handmade by Lamai in Thailand. Whilst many of the products come from connections Jeremy and his family made in Asia there are British made products too, such as candles and miniature bottles of Raspberry infused gin.
Pre-made gift boxes include ‘For Her Vegan Wash Box’, ‘Wine Lovers Box’ and ‘Kids Baking Box’. You can buy products individually too with products filtered by ethics, for example fair trade, recycled, vegan. I love the wooden twig spoon; it’s little things like this that bring me daily joy! Whilst the product range isn’t huge, bath time, stationery, homeware and jewellery are all covered.
I’ve just had four family member’s birthdays in the space of two weeks, six if you count the dogs (and they certainly get presents too!). I always find it a challenge to balance gift giving with my own values; what if what they want is from a store you’d normally avoid for ethical reasons? There’s also the time required to source good quality, interesting and ethical/sustainable gifts – tricky when everyone’s birthday comes at once! The Ethical Gift Box makes this process a lot easier and spreads the love further. After all, it’s not just your loved one who gets a great gift box, but you are contributing to the livelihoods of the talented makers and their communities too.