“Each one of us has the power to do something. This is a game-changing moment”
That is the optimistic end to the trailer made by LA-based film director Andrew Morgan. Andrew wants to produce a feature length documentary focusing on the global fashion industry. While the price of clothing has been decreasing for decades, the human and environmental cost has escalated. It is the goal of this film to explore how we got here, what exactly are these human and environmental costs, and the hope filled prospect of choosing a different future.
Andrew has rounded up an amazing team of experts, including Scott Nova from the Worker’s Rights Consortium, Safia Minney founder of People Tree, John Hilary War on Want and Pietra Rivoli author of ‘Travels of a T-shirt’. The 4:35 minute teaser film features clips of interviews that Andrew has done to date, and he now needs to raise cash to go ahead with the full-length documentary. The Kickstarter project fund launched today with a target of $75, 000 by 11th November 2013 for costs associated with principal photography and the post-production process. I defy you to watch the teaser and not feel moved. Andrew captures the emotion and urgency of the cause, making me, the viewer, feel frustrated and angry but also hopeful, and certainly empowered.
How DID we get here? How did we become so disconnected from the production process that we don’t know where our clothes are made and how did shopping become a weekly leisure pursuit rather than an act of provisioning? As Livia Firth is quoted in the film “unless you change the model, you can’t change anything”. The fashion industry as it stands cannot be sustainable, it’s far too big. Change is needed and everyone needs to be a part of it – shoppers, retailers and suppliers. It is terribly sad that it took a tragedy like the Rana Plaza factory collapse to catapult this issue to worldwide news but consumers really have no excuse to feign ignorance anymore. We just need to keep the conversation going, keep putting pressure on retailers and ensure that shoppers can make informed choices.
I really, really hope this film goes ahead. It will surely be pivotal in this ‘game-changing’ moment we now find ourselves in. Fast fashion won’t disappear as quickly as it arrived but I do think there is hope for change; we just have a struggle on our hands to get there.
Check out the teaser film here