The British Clothing Co is a brand new online retailer of sustainably sourced, British manufactured accessories and clothing.
The idea was originally dreamed up as part of a university project in 2013, as Hollie, then studying Fashion Marketing at Nottingham Trent, wanted to research into an area she felt strongly about; ethical and sustainable fashion. At the time, there was becoming slightly more awareness of British manufacturing due to the likes of Mary Portas’ “Kinky Knickers” campaign, along with some major retailers releasing British made ranges.
From here she researched into consumer attitudes towards fashion consumption, whilst also speaking to a range of manufacturers within the British Isles. She found that most of these manufacture small-scale production lines and even bespoke products, making sure they are of the highest quality, and meaning they will last for season after season. This is the complete antithesis of the disposable, fast-fashion many British consumers have become accustomed too.
After graduating, gaining industry experience and doing some traveling, Hollie decided in early 2015 to put the ideas into action and started The British Clothing Co. Putting together a brand with a strong ethos and range of suppliers who resonate the same values of quality and craftsmanship. The mission being to educate and inspire consumers of the wide selection of quality garments produced from a variety of brands within Britain, proving that fashion can be sustainable, for the environment and their local economy.
At present, The British Clothing Co stocks pieces from a variety of brands from across the British Isles. For the sartorial gentleman they stock garments by Meccanica Cycles and Quantock Clothing, including Chinos, Polo Shirts, Merino Knitwear and Polo Shirts, along with a small preview-collection from Living in Light. For the classically stylish woman, there is a wider range of boho-inspired dresses from Living In Light, along with Hugget Jackets and incredibly feminine workwear by Client London. Along with accessories, including hard-wearing canvas backpacks by Sidewinder Apparel and up-cycled clutch bags by Reniqlo.
Check out these pieces and more at www.thebritishclothingco.co.uk. Additional lines to be added soon!